New year, new trend: Viva Magenta!

Pantone’s color of 2023 is here: 18-1750 Viva Magenta. As a hybrid color that balances both a warmth and coolness, it sets a bold tone for the year to come. It’s a brave, fearless, and electrifying red that radiates optimism, joy, and self expression without restraint.

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The Magentaverse: Pantone's 2023 Color Palette

Stay on top of the trend and step into the Magentaverse with styles that match this bold, vibrant hue.

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